Congratulations to Rush Limbaugh!
It was 25 years ago on August 1st that Rush Limbaugh began his national syndication based at WABC, New York. When Ed McLaughlin’s EFM Media Management began producing and distributing the Rush Limbaugh program in August of 1988 on 56 affiliate stations, many in the industry thought the idea of a midday national talk radio program was absurd and would fail. But Limbaugh’s EIB Network flourished and the rest is history. Of course, Premiere Networks now syndicates the show that’s heard on close to 600 radio stations. In a statement, Limbaugh says, “The relationship we’ve established here – between the audience and myself – is everything. It’s meant more to me than I’ll ever be able to fully describe. It’s the best three hours of the day! We’re going to do this for a long time to come.” Premiere Networks notes, “Mr. Limbaugh also pioneered an entirely new model for talk radio. Defying industry convention, he does not book guests on his program. Centered on the news of the day, he describes his unique approach as ‘a serious discussion of issues, combined with irreverent humor.’ He has enjoyed uninterrupted status since the early 1990s as the leading talk radio host in the U.S., and the program continues to expand its reach. In the past year alone, ‘The Rush Limbaugh Show’ has experienced an 11% audience increase (Source: Arbitron, Nationwide).
You can hear Rush Limbaugh weekdays at noon on News Talk WIOD.